Privacy policy

Effective Date: October 17, 2025

At Madhuranga, operated by Uttam Threads Pvt Ltd ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. Uttam Threads Pvt Ltd is based in Madhubani, Patna, and Bengaluru, India. We operate an e-commerce platform specializing in premium designer clothes and accessories featuring unique handmade traditional artwork, sourced and crafted by artisans in India and sold both domestically and internationally. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.madhuranga.in/www.madhurangafashon.com, make purchases, or interact with our services.

By using our website, services, or providing us with your information, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our site or services. We may update this policy periodically; changes will be posted here with the updated effective date. Your continued use constitutes acceptance of revisions.

1. Information We Collect

We collect information to provide personalized shopping experiences, process orders, and enhance our services. This includes:

Personal Information

Account and Registration Data: When you create an account, we collect your name, email address, phone number, shipping/billing address, and payment details (processed securely via third-party gateways).

  • Order and Purchase Information: Details of your purchases, including items selected (e.g., premium designer clothes or accessories with handmade traditional artwork), quantities, sizes, customizations, delivery preferences, and payment history.
  • Contact Information: Any correspondence via email, chat support, or contact forms, including inquiries about our India-sourced artisan products or international shipping.

Non-Personal Information

  •  Usage Data: IP address, browser type, device information, pages visited, time spent on site, referral sources, and interaction logs (e.g., products viewed like our exclusive handmade embroidered sarees or global-shipped leather accessories). 
  •  Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to track preferences, analyze site performance, and enable features like saved carts. You can manage cookies via browser settings.

Sensitive Information 

  • We do not intentionally collect sensitive data (e.g., health, religion, or political affiliations) unless voluntarily provided in custom order notes related to traditional artwork personalization, in which case it is handled with extra care. 

For international customers, we may collect customs-related data (e.g., tax IDs) to comply with export regulations from India. 

2. How We Collect Information

  • Directly from You: During registration, checkout, surveys, or customer support interactions.

  • Automatically: Via cookies, server logs, and analytics tools when you browse our site. 

  • From Third Parties: Payment processors (e.g., Stripe, PayPal), shipping partners (e.g., FedEx for abroad deliveries), marketing services, or social media logins. For Indian domestic orders, we integrate with local couriers like Delhivery. 

We obtain consent where required by law, such as India's Digital Personal Data Protection Act (DPDP Act, 2023) or EU GDPR for international users. 

3. How We Use Your Information

We use collected data to: 

  • Fulfill Orders: Process payments, ship premium items (e.g., handmade block-printed kurtas from Indian artisans), and handle returns/exchanges.

  • Personalize Experiences: Recommend products based on browsing history, such as suggesting matching accessories for traditional artwork blouses.

  • Communicate: Send order confirmations, shipping updates, promotional emails about new collections, or artisan stories (with opt-out options).

  • Improve Services: Analyze trends to stock popular designs, optimize site functionality, and ensure secure international transactions.

  • Compliance and Security: Prevent fraud, comply with laws (e.g., Indian export controls on cultural artifacts), and resolve disputes.

  • Marketing: With consent, send targeted ads via email or retargeting on social platforms, highlighting our unique handmade traditional artwork.

Intellectual Property Protection Notice: Our products feature exclusive handmade traditional artwork protected by Indian intellectual property laws, including copyrights and design rights under the Designs Act, 2000, and international treaties. Clients agree not to copy, reproduce, modify, or commercially exploit these designs on any products, fabrics, or media without explicit written permission from Uttam Threads Pvt Ltd (Madhuranga). Unauthorized use may result in legal action, including injunctions and damages. We monitor for infringements and reserve all rights in our artisan collaborations. 

4. Sharing Your Information

We do not sell your personal data. We share it only as necessary:

  • Service Providers: With vendors for payment processing, shipping (domestic in India via India Post or private couriers; abroad via DHL), analytics (e.g., Google Analytics), and customer support tools. These parties are bound by confidentiality.

  • Legal Requirements: To comply with court orders, government requests (e.g., under Indian IT Act or foreign equivalents), or to protect rights/safety.

  • Business Transfers: In mergers, acquisitions, or asset sales, data may transfer to successors. 

  • Affiliates: With group companies for operational purposes, such as inventory management for India-based artisan supply chains.

  • International Shipping Partners: For abroad orders, data is shared with global logistics firms, following data compliance where applicable.

For cross-border transfers from India, we use standard contractual clauses or adequacy decisions to protect data. 

5. Data Security 

We implement robust measures: 

  • Encryption (SSL/TLS) for data in transit.

  • Secure servers and access controls.

  • Regular audits, firewalls, and compliance with ISO 27001 standards.

  • Payment data is tokenized and not stored by us.

Despite efforts, no system is infallible; we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location 

  • Access and Correction: Request your data copy or updates.

  • Deletion: Opt for erasure (subject to legal retention, e.g., 7 years for tax records in India).

  • Opt-Out: Unsubscribe from marketing via email links or account settings. Disable cookies as noted.

  • Portability: Receive data in a structured format. - Objection: Challenge processing for marketing or legitimate interests.

To exercise rights, email customercare@madhuranga.in. We respond within 30 days (or mandated timelines). For international users, we appoint EU/UK representatives as required. 

7. Cookies and Tracking

We use:

  • Essential Cookies: For cart functionality and secure checkouts.
  • Analytics Cookies: To track site usage (e.g., popular traditional artwork items).
  • Marketing Cookies: For personalized ads.

Manage via our cookie banner or browser settings. Third-party tools like Google may track across sites; opt out via their policies. 

8. Children's Privacy 

Our site is not for children under 18. We do not knowingly collect data from minors. Parents/guardians can request deletion.

9. International Data Transfers 

As an India-based e-commerce selling abroad, data may transfer to/from India. We ensure protections via agreements compliant with local laws.

10. Retention of Data

We retain data as needed for business purposes (e.g., order fulfillment: 7 years; marketing: until opt-out) or legal requirements, then securely delete or anonymize.

11. Third-Party Links

Our site links to external sites (e.g., payment gateways, social media). We are not responsible for their privacy practices.

12. Compliance with Laws

We adhere to applicable laws, including India's DPDP Act, IT Rules, GDPR, CCPA, and others. For complaints, contact us or relevant authorities (e.g., India's Data Protection Board).

13. Contact Us

For questions, email customercare@madhuranga.in or call +91 02776282. You may also write to Uttam Threads Pvt Ltd at our offices in Madhubani, Patna, or Bengaluru, India. Include "Privacy Policy Inquiry" in the subject line of emails.

Intellectual Property Reaffirmation: By accessing our site, you acknowledge that all designs, patterns, and artwork on our premium clothes and accessories are proprietary to Uttam Threads Pvt Ltd (Madhuranga). Reproduction without explicit permission from Uttam Threads Pvt Ltd is strictly prohibited and may violate Indian Copyright Act, 1957, and international IP laws. Permission requests: customercare@madhuranga.in .

This policy is governed by Indian law, with disputes being under the jurisdiction of Patna courts.